FSBO - Marketing Your Home to Sell | Wendy Rye

1. Pricing

One option is to hire a professional to give you an appraisal on the home. Or, you can do some research on your own by going online to the sites you’ll use to list your home. See what other homes with similar square footage, rooms and features are going for in your area. Then, list your home competitively, but leave some wiggle room for negotiation in the process.

2. Take good pictures

Most home searches start online, This is why you need eye-catching photos.  You want bright pictures of clean, clutter-free rooms.

Open the curtains and get as much natural light in as possible. Stand in the corner of the room and try to get the angle of the room which you can fit the most of the room in the photo.  Most realtors use a professional photographer, this is an option for you as well.

3. A detailed listing

You want to write the listing to include details about the best features of your home.  Descriptive words like large bedrooms, luxurious master bath, private backyard.

4. Flyers – Install a flyer box on your FSBO sign, keep flyers in the box that show your home photos, detailed description, and contact information.

5. Hold an Open House – Take out an ad in the local paper. Choose a date for your open house that doesn’t conflict with major events in your area (ie. Superbowl Sunday isn’t a good time for an Open House)

6. List your home on the internet – Trulia, Zillow, etc.

7. Be available

Once your listing is up, potential buyers will likely come to you. Are you ready? Provide a telephone number and email address. 

Have a friend or neighbor who can be on call if you have a showing – for safety reasons you do not want to let a stranger into your home if you are alone.  On this note, be prepared to work with a potential buyer on arrangements for showing the home.  You’ll need to be there to highlight the best points of your home and be able to accommodate a buyer’s schedule.  Be prepared to answer  any questions the prospective buyer might have – taxes, HOA, Utility costs,age of roof, HVAC, etc.

8. Get ready for closing

This can be a complex process with lots of paperwork. You’ll need to talk to an attorney to make sure that you have the appropriate paperwork and understand the process so you know what steps will need to take place to protect yourself during the closing process. 

 Not getting showings or offers?

Give me a call! You don't have to do this alone.

Wendy Rye

Selling 280